A mobile application that connects users with local and trusted pharmacies.
MediCall
your pharmacy
is in your hands
Objective
Speculative project in the scope of the Google UX Design certificate
Scope
Investigate how technology can make pharmacies more accessible and enhance the quality of medication. Enabling users with physical impairments a face-to-face contact with medical staff.
Role: Research, Ideation, Testing, Prototyping, UI Design
Outcome
Identified use-cases for pharmacy applicaitons. Drafted and interated an application concept towards comprehensive prototype.
Research
Within the past few years, traditional pharmacies were competed by a range of online pendants.
While it’s hard for these online shops to reach the trust and personal connection that users build with on-site pharmacies, there are various digital features that compensate for it.
The research discovered the chances that the Internet of Things offers in this context while emphasizing with the desires, fears and wishes that users are having while accessing their medication.
Pain Points
People with a strong need for medication are often those ones with limited accessibility to pharmacies. However, Online-Pharmacies lack of personalized relationships, trust and timely delivery.
Problem Statements
Mila is a physically limited retiree who needs medical delivery
because she wants to spend her time on more fun things than buying meds.
Willi is 81 and needs to connect with his pharmacist from home
because he has a very limited mobility and cannot go to the pharmacy without help.
Adnan is a mid-aged engineer who needs a medical subscription
because he has a cronical desease and is annoyed to always go to the pharmacy for pickup.
Jamal is a refugee who needs to find an multilingual pharmacy
because needs assistance in finding the right medicine since and is confused by the complicated medical English.
Ideation
Goal Statement
The MediCall mobile app will let users find, purchase and organize medication more easiliy. This will affect the accessibility and quality of medication supply by creating a platform to connect with trusted and local pharmacies.
Wireframes &
Low-Fi Prototype
Information Architecture and basic design layout.
Visual Design
Color Scheme
Viridian Green
Base Colour
#00999c
Fawn
Call for Action
#e9b069
Dutch White
Ambient Colour
#f4ddbe
Chinese Silver
Dividers / Tertiary elements
#c9c5ca
Layer hierarchy
The colour concept supports the visual hierarchy of the application and guarantees an intuitive userflow. While Call-for-Action buttons are highlighted in orange, the turquois base colour links back to the personalized user area.
Core Features
Intuitive navigation
Search medicine by text, voice, or by just choosing the area of concern on the mannequin.
What you see is what you get
MediCall makes the actual medicine visible instead of just showing its packaging.
Keep track of medication
The personal section helps users to take their medicine and overview subscriptions.
Purchase or counsel
No matter if where you are, the pharmacist is only one click away.
